Our exceptional relationships with the retailers allowed us to attain top-notch in-store presence – in terms of location and advertising space – despite the fact that we are carrying the least known brands. In 24 months after the establishment, SELECTIVE BRANDS managed to install its brands in all major cosmetic shops in Baghdad, Basrah, Erbil & Soulaymanieh. Today Selective Brands is covering over 500 point of sale in all Iraqi cities.