The Journey
of Selective Brands
More Than Just Distribution
Selective Brands: A Leading Force in Premium Beauty Markets
Innovation at Our Core
Fueling Various Client Satisfaction
Our Mission
Selective Brands: Shaping the Future of Beauty in Iraq Our Vision: To be the leading force in propelling Iraq's beauty industry forward. We envision a market brimming with consumer-centric, eco-conscious international brands, all accessible through a structured and secure distribution network. Bridging the Gap: Selective Brands acts as a bridge, seamlessly connecting the rich heritage of Iraqi beauty with the cutting-edge advancements of the global market. We believe in adapting the highest international standards to the unique needs of Iraqi consumers, allowing brands to experience the full potential of modern beauty products. We offer a platform for their success in the Iraqi market. Ultimately, our vision is to empower not only these brands, but also empower you, the Iraqi beauty market players, to explore a world of beauty possibilities. Empowering Brands, Empowering You
Our Vision
To lead Iraq’s beauty distribution sector through flawless execution at every touchpoint, providing a structured, secure, and consumer-centric pathway for eco-conscious international brands to enter the market.
We re-introduce and adapt modern global standards with end-to-end excellence, enabling brands to unlock their full potential and begin building the beauty legacy of tomorrow in Iraq.
Our Team
Our team of Experienced Managers with divers and lengthy region-wide experience
Hania Nahas
Chief Executive Officer
Wesam Odeh
BA trainer
Faysal Soubra
Visual Merchandiser
Nawar Esmandar
Visual Art Lead
Zein Alabden Samman
Digital Marketing Lead
Shahem Mourad
Head of Digital Transformation
Wassim Mousselli
MA | MBA | PGD – Head of People
Reda Al-Khoder
Head of Digital Transformation
Alaa Sedawy
Head of Finance
Wael Hasbani
Head of Sales
Basheer Mohammed
Trade Marketing Lead
Rabea Kanj
Head of Brands
Hassan Fares
Head of Information Technology
Hatem Zreek
Head of Sales
MEDIA & ARTICLES
Catch glimpses of our unforgettable events, brand activations, training and more.